![]() They work particularly well for mobile games, such as mid-core RPG and strategy games, as well as casual games like puzzle, arcade, and lifestyle. ![]() The offerwall is a great mobile monetization strategy for any micro-payment freemium app. Either, users access the offerwall by clicking on traffic drivers, which are placed in various locations, such as the menu or the store, or users are prompted to engage with the offerwall when they are low on hard currency and would like to proceed with the game. The mobile offerwall is completely user initiated, meaning that users choose whether or not they want to engage with the offerwall. For example, users can receive extra in-app coins if they choose to register a username, get to level 25 on a game, make an in-app purchase, and more on the offerwall. It acts like a mini-store in an app, listing multiple “offers” that users can complete in exchange for receiving an in-app reward. The offerwall is an in-app advertising unit that app developers use to monetize their apps.
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